RÉVEILLON - ABCPública

Réveillon do Rio como estratégia de visibilidade: do culto à Iemanjá ao megaevento da cidade-marca

ELIAS, Roberto Vilela; FORTUNA, Vania Oliveira. Réveillon do Rio como estratégia de visibilidade: do culto à Iemanjá ao megaevento da cidade-marca. Organicom, São Paulo, v. 22, n. 47, p. 26-36, jan./abr. 2025.

Réveillon do Rio como estratégia de visibilidade: do culto à Iemanjá ao megaevento da cidade-marca

Este trabalho objetiva entender o réveillon do Rio de Janeiro como estratégia do branding urbano da cidade-marca. Ao pesquisar o…

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