This study investigates the communication behavior of public health organizations on Twitter during the COVID-19 vaccination campaign in Brazil. It contributes to the understanding of the organizational framing of health communication by showcasing several instances of framing devices that borrow from (Brazilian) internet culture. The investigation of this case extends the knowledge by providing a rich description of the organizational framing of health communication to combat misinformation in a politically charged environment.
Combating misinformation with internet culture: the case of Brazilian public health organizations and their COVID-19 vaccination campaigns
Marx, J., Blanco, B., Amaral, A., Stieglitz, S. and Aquino, M.C. (2023), "Combating misinformation with internet culture: the case of Brazilian public health organizations and their COVID-19 vaccination campaigns", Internet Research, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/INTR-07-2022-0573
Amaral, A., Aquino, M.C., Blanco, B., Marx, J., e Stieglitz, S.
